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Your strategy for dealing with web bots has to take into accout business context

Discussion in 'Network World' started by RSS, Sep 2, 2016.

  1. RSS

    RSS New Member Member

    This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter’s approach.

    Between 30%-70% of traffic to most websites is from bots, meaning it is non-human traffic. And while many assume bot traffic should be blocked, that is a black and white approach to a problem that’s very much grey. The reality is that some bots are good, some bots are bad, but most will be somewhere in between. What you need is a bot management tool that lets you apply a range of management actions based on your website’s business model.

    Consider the airline industry. A typical airline bookings site might see 50% of its traffic coming from human visitors, with the other 50% coming from bots. While the first thought is often to block the bot traffic, a more effective approach is to understand why the bots are here and what the impact is on the business.

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