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Vizio tracks what 10 million smart TV owners’ watch, sell data to advertisers

Discussion in 'Network World' started by RSS, Nov 11, 2015.

  1. RSS

    RSS New Member Member

    If you are looking for a good deal, then Black Friday is generally a smart time to buy a TV. For example, Vizio is one of the most popular brands and there are dozens of Vizio TVs showing up in leaked Black Friday ads; but good luck finding one that isn’t “smart.”

    In the case of Vizio, smart equals spying. So before you jump on a steal of a deal – or if you already own a Vizio smart TV – then you need to know that Vizio is tracking your viewing habits and sharing it with advertisers so you can be tracked across your phone and other devices.

    Samsung and LG have previously been involved in smart TV spying scandals, but the companies now track users’ viewing habits if customers turn on the feature. “Vizio’s actions,” according to a ProPublica investigation, “appear to go beyond what others are doing in the emerging interactive television industry…. Vizio appears “to provide the information in a form that allows advertisers to reach users on other devices.”

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