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Trend Micro's tipping point: Acquisiton of HP's network defense products

Discussion in 'CSO' started by RSS, Jan 13, 2016.

  1. RSS

    RSS New Member Member

    Trend Micro, headquartered in Tokyo, Japan with its U.S. corporate offices in Irving, Texas, was founded in 1988 as an anti-virus company at a time when that market was at the end of the runway.

    Trend took off as malware threats boomed and the firm quickly became a multi-million dollar provider of anti-virus software for consumers and businesses globally. For the last full year reported (FY 2014), the publicly traded company listed their annual revenues at over $1 billion (USD).

    ALSO ON CSO: The Illustrated Guide to Security

    As long as a company is heavily tied to the anti-virus market, they can't help but being perceived as a consumer focused software company. To play in the anti-virus space means marketing and appealing to consumers - namely PC, laptop, tablet and smartphone users. Branding to that audience is entirely different than messaging which captures the attention and trust of chief information security officers (CISO) at large enterprises including Fortune 500 and Global 2000 corporations.

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