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Survey says men bothered more about retail breaches than women

Discussion in 'CSO' started by RSS, Sep 27, 2016.

  1. RSS

    RSS New Member Member

    Alertsec, the cloud-based encryption company, today released findings from their recent Brand Perception Study that reveal significant concern about data breaches. The study, fielded among 1,200 Americans, determined that data breaches “unsettle” American consumers and result in negative brand perception.

    Customers who are affected by data breaches suffer a significant loss of trust, and this is particularly true of men. According to the survey results, nearly one in three Americans (29 percent) said it would take them several months to begin trusting a company again following a data breach. Twenty-two percent said it would only take them a month to forgive, but 17 percent of men and 11 percent of women said their trust would be permanently lost. Men (16 percent) are also more likely to switch to a competitor following a data breach than are women (6 percent).

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