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Reporting cybercrime feels like ‘Groundhog Day’

Discussion in 'CSO' started by RSS, Apr 23, 2015.

  1. RSS

    RSS New Member Member

    For those in the cybersecurity industry trying to get coverage from top-tier journalists in the field – and there are many thousands trying to do just that at RSA 2015 in San Francisco this week – here is what not to do: Pitch what everybody else is pitching. That is the best way to get them to ignore you.

    On a panel titled, “Gumshoes Part Deux – Security Investigative Journalists Speak Out,” at RSA 2015 Wednesday morning, that was one of the more emphatic pieces of advice.

    [ Follow all the coverage from RSA 2015 ]

    The panel – Kevin Poulsen, a contributor to Wired; Brian Krebs whose blog KrebsonSecurity is must reading in the industry; Nicole Perlroth of The New York Times; and Joseph Menn of Reuters – said they are generally looking for things that have not happened before, or haven’t been reported to death.

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