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Is a truce possible in the ad-blocking war?

Discussion in 'CSO' started by RSS, May 2, 2016.

  1. RSS

    RSS New Member Member

    The online advertising world is a war zone – increasingly bandwidth-intensive, intrusive ads are countered by the exploding use of ad-blocking technology, which in turn is countered by increasingly aggressive anti-ad-blocking technology.

    But amid what looks like an arms race, at least some in the industry are arguing that something close to a win-win is possible: A settlement that would lead to users being willing to tolerate – perhaps even look at – ads that are much less annoying, intrusive and data-consumptive than they are now.

    Not that it sounds like any kind of truce is pending soon. As Fast Company put it this past January, which marked the 10th anniversary of AdBlock Plus, a browser plug-in that has been downloaded more than 500 million times, “after a decade hoping that ad blocking would just go away, online publishers are starting to freak out.”

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