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Impact of security breaches on consumer trust

Discussion in 'Help Net Security' started by RSS, May 12, 2016.

  1. RSS

    RSS New Member Member

    High-profile data breaches are negatively impacting consumer trust in major brands, according to a new FireEye report. 76 percent of respondents would likely take their business elsewhere due to negligent data handling practices. Additionally, 75 percent of consumers stated they were likely to stop purchasing from a company if a data breach was found to be linked to the board failing to prioritize cyber security. The survey findings also highlight the potential long-term financial impact … More →

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