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IDG Contributor Network: Phishing scams erode trust and compromise brand

Discussion in 'CSO' started by RSS, May 6, 2016.

  1. RSS

    RSS New Member Member

    Everyone from the CFO to the entry-level security newb is susceptible to a phishing scam. Yes, even those who have spent their careers in IT and security can fall victim to these persistent and highly sophisticated scams.

    When a client is the recipient of a scam that came from your enterprise, though, the consequence is not only to your network security but also to the public's perception and trust of your business, especially if you are a financial services company.

    Bill Ho, cybersecurity expert and CEO of Biscom, was recently a victim of a phishing scam. While Ho said he receives scam emails all the time, this one was different. "It came from someone I’d been working with. A financial services company with whom I would be sharing confidential financial data. That made me think about the relationship with that company," Ho said.

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