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IDG Contributor Network: Most online tracking is from Google-owned properties

Discussion in 'Network World' started by RSS, May 23, 2016.

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    RSS New Member Member

    All of the top five tracking tools found on websites are from Google-owned properties.

    And new, cookie-replacing methods of identifying computers, called fingerprinting, is being used by advertisers, a new study found. Fingerprinting can work by sending audio files to individual web browsers. The method identifies the PC, Princeton University explains in its research (PDF).

    Princeton says its study, completed in January, is the biggest assessment of online tracking ever. The university trawled a million of the “top” websites.

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