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IDG Contributor Network: How wireless providers are quietly cashing in on your location data

Discussion in 'Network World' started by RSS, Nov 16, 2015.

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    RSS New Member Member

    Mobile Network Operators (MNOs) are partnering with Big Data marketers and are actively selling, or at least getting ready to sell, data that connects consumer demographics with locations, according to an article in Advertising Age.

    The data lists phone subscriber location along with websites visited on mobile browsers, neighborhoods where subscribers go, and so on.

    Telco data-as-service

    This kind of telco data-as-service (TDaaS) business is currently worth $24 billion a year and will be a $79 billion business by 2020, according to 451 Research, whose numbers are quoted in the Ad Age article.

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