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IDG Contributor Network: How behavior online will identify you

Discussion in 'Network World' started by RSS, Jun 17, 2016.

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    Just half an hour of web browsing is enough time for machine learning mechanisms to uncover a person’s personality and produce identifying digital signatures, researchers say.

    Those traits can include conscientiousness and neuroticism, among other characteristics, the scientists from Universiti Teknologi Malaysia say in their media release published by AAAS, the science society.

    And it might identify the individual, too.

    "Our research suggests a person's personality traits can be deduced by their general internet usage,” says Dr. Ikusan R. Adeyemi, a research scholar at the university.

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