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Identity fears are holding back the sharing economy

Discussion in 'Help Net Security' started by RSS, Jun 1, 2016.

  1. RSS

    RSS New Member Member

    Businesses operating in the sharing economy are being held back by consumer fears over trust in the identity of the other party in the transaction, according to a new report from HooYu, a global identity confirmation service. It reveals that despite rapid growth from millions of users sharing, swapping and renting, over two thirds (68%) of British people have not yet conducted an online peer-to-peer transaction such as buying something from an online marketplace or … More →

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