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Hype and buzzwords lead to confusion, as vendors leverage the halo effect

Discussion in 'CSO' started by RSS, Aug 18, 2016.

  1. RSS

    RSS New Member Member

    Vendors serving the InfoSec market are quick to sling buzzwords and jargon, but do the terms used accurately reflect their product's abilities? Sometimes the marketing is correct, but most of the time the pitches are full of FUD and sensationalized with hype.

    Earlier this month, security vendors from all over the globe flooded Las Vegas to showcase their products and meet with potential buyers during Black Hat. Like the RSA conference, which is held at the start of the year, vendors spend a good deal of money and time getting out to Las Vegas in order to attend the business side of what's affectionately called hacker summer camp.

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