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FTC complains retail tracking firm didn't notify customers

Discussion in 'Network World' started by RSS, Apr 23, 2015.

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    RSS New Member Member

    A company that tracked retail store customers through their smartphones without notifying them and without giving them a chance to turn off the tracking has settled a U.S. Federal Trade Commission complaint that it didn’t live up to its privacy promises.

    Retail tracking firm Nomi Technologies stated in its privacy policy from late 2012 that it would provide a customer opt-out mechanism at stores using its tracking services, thus implying that it would notify customers of the tracking efforts, the FTC said. But the company did not give customers an opt-out option and did not notify customers they were being tracked, the agency said Thursday.

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