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BrandPost: Navigating cyberbreach communications: 5 best practices

Discussion in 'CSO' started by RSS, Jul 14, 2016.

  1. RSS

    RSS New Member Member

    It’s an unavoidable fact: Cyberbreaches are increasingly becoming an expected part of doing business. According to an AT&T Cybersecurity Insights report, 62% of organizations surveyed acknowledged they were breached in 2015. So what can businesses do to protect their assets, customers, and reputation? An incident response plan that includes a sophisticated post-breach communication strategy is key.

    Most folks in business now recognize that post-crisis communication can make or break a company’s reputation, standing as proof that the organization is or isn’t dependable and transparent. A case in point is the large national health care provider that in 2015 won widespread kudos for rapidly reacting and notifying the media to a major data breach. By working with reporters, they were able to get their message out quickly, alerting the public to the effects of the breach and their planned responses.

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