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Black Friday to Cyber Monday: Mobile commerce up, fraud (mostly) down

Discussion in 'CSO' started by RSS, Dec 4, 2015.

  1. RSS

    RSS New Member Member

    If you indulged in online shopping over the Thanksgiving weekend this year, you were far from alone. "Thanksgiving Day through Cyber Monday [drove] a total of $11 billion in online sales, a 15 percent increase year-over-year (YoY) and 30 percent of all online sales in November ($39.5 billion)," according to Adobe's Digital Index, which analyzed aggregated and anonymous data of more than 125 million visits to 4,500 retail websites to feed its predictive model.
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