1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Billboards can track your location, and privacy advocates don't like it

Discussion in 'CSO' started by RSS, Mar 3, 2016.

  1. RSS

    RSS New Member Member

    The next time you see a billboard on the side of the road, it may also be scanning you.

    A geolocation-tracking feature on billboards owned by Clear Channel Outdoor gives the company new ways to target advertising and measure its effectiveness. The service has caught the eye of privacy advocates, who worry that the so-called Radar tracker will be able to collect massive amounts of information from smartphones in cars driving past.

    To read this article in full or to leave a comment, please click here

    Continue reading...

Share This Page