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Balancing privacy with data collection in Allstate mobile app

Discussion in 'CSO' started by RSS, Nov 2, 2015.

  1. RSS

    RSS New Member Member

    Allstate Insurance Co. developed Drivewise, a usage-based insurance (UBI) program, to collect telematics information about customers’ driving behavior, such as braking, speed and driving time of day. Originally enabled by a device that plugs into a customer’s vehicle, the company has since developed Drivewise Mobile.

    This app collects the same information via a driver’s smartphone as long as the phone is in the vehicle. Although other insurance companies have similar telematics offerings, Allstate is the first major insurer to collect telematics information exclusively through a smartphone app. The app also allows Allstate to have a more interactive experience with its customers.

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