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Advertisers expected to lose $7.2B in 2016 due to fraud

Discussion in 'CSO' started by RSS, Jan 20, 2016.

  1. RSS

    RSS New Member Member

    A study from the Association of National Advertisers (ANA) and advertising security firm White Ops, says that an increase in spending will lead to a direct increase in losses due to ad fraud.

    The losses are expected to reach $7.2B by year-end.

    Forty-nine ANA members participated in the study, which measured bot activity by using detection tags placed on digital advertising by White Ops. Over 61 days (August-September, 2015), and 1,300 campaigns, White Ops was able to measure nearly 10 billion online advertising impressions.

    What they found was that advertisers had a range of bot percentages varying from three to thirty-seven percent (an increase when compared to 2014).

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